A marriage proposal that ended in rejection has sparked a wave of reactions on social media, involving popular brands like Burger King and Tinder. The video, widely shared on TikTok and Twitter, shows the moment a young man is rejected by his partner while proposing in a Burger King restaurant.
The spontaneity and authenticity of the proposal in an everyday location has been defended by some, while others have criticized the lack of planning and the public exposure of such an intimate moment. In response to this episode, the dating app Tinder has invited people who have been rejected in February to share their stories to receive a one-month Tinder Plus membership.
Burger King has joined in by showing support for the young man, looking to provide him with a moment of joy after the bitter experience. Tinder has also offered the young man a premium membership and individualized support to help him find love. The company emphasized its commitment to the emotional well-being of its users and the belief that everyone deserves a second chance at love.
The incident has generated intense debate on social media about the appropriate places and ways to propose marriage. The scene, filled with tension and sadness, has touched thousands of users who expressed solidarity with the young man and criticized the apparent lack of empathy from the woman. A particular gesture that went viral was that of a man who placed a Burger King cardboard crown on the young man as a comedic show of support.
Burger King has launched a social media campaign to find the "fallen soldier" and offer him a special experience in one of their restaurants. Eyewitnesses reported that the young man was visibly affected after the rejection, while other customers tried to console him in that difficult moment.
